Friday, April 03, 2020: 11:00am - 12:20pm
Digital journey mapping at The National Gallery: Understanding the role of digital touchpoints in a real world or online only visitor journey. How do different types of visitors use digital? And what does a digital journey map look like?
- Katie Moffat, The Audience Agency, UK, Casey Scott-Songin, The National Gallery, London, UK
Big Data and the Visitor Journey: Using Data Science to Understand Visitor Experience in the ARTLENS Gallery and Beyond
- Jane Alexander, The Cleveland Museum of Art, USA, Cal Al-Dhubaib, Pandata, USA