User Journey Mapping for Museums: Visitor-focused Experience Design

Workshop - register now

Wednesday, April 01, 2020: 1:30pm - 4:30pm -

Hanna Cho, NGX Interactive, Canada, Luyi Wang, NGX Interactive, Canada, Luyi Wang, NGX Interactive, Canada

In this hands-on workshop, participants will be introduced to user journey maps as a design tool and methodology, and learn how to apply it towards designing interactive digital exhibits and physical spaces alike. User journey mapping is a method that visually and conceptually illustrates visitor’s, needs, emotions, and perceptions throughout their relationship with an organization. Combined with subsequent user engagement and evaluation, user journey mapping can be a powerful way to establish and validate creative and interpretive goals and uncover and reduce barriers to a fulfilling and effective experience.