Implementing a Digital Strategy for Musea Brugge: Being digital before, during and after your museum visit


Friday, April 03, 2020: 4:30pm - 5:50pm -

Katrien Steelandt, Musea Brugge, Belgium

This paper focuses on the first digital strategy for Musea Brugge. Through understanding who is Musea Brugge, how we are organised and what is the role of the Flemish government in digital strategies, we explore the strategy for Musea Brugge. Goals are defined and for each goal we mention the measure of success we would like to achieve and give indicators how to measure. Besides these goals, the keys of this digital strategy consist of five principles that help us to define priorities and cross-overs in the entire organisation: stimulating enrichment, increasing accessibility, motivating innovation and research, setting up strong collaborations and last but not the least, strengthening involvement.