Pitching a Pitching System: Wrangling Your Blog’s Editorial Process


Thursday, April 02, 2020: 7:00pm - 8:00pm -

Amelia Grabowski, National Museum of American History, Smithsonian Institution, USA

Do you wish you could exert more control over your editorial calendar and to course-correct problematic blog posts early on?
So did we. That’s why in 2019 the National Museum of American History introduced a Pitching System. This presentation will explore how we implemented the system, the problems it solved, the problems it didn’t, and the lessons learned.

We conducted benchmarking with peer institutions and were particularly influenced by the Wellcome Collection: https://stacks.wellcomecollection.org/a-practical-guide-for-making-a-journalistic-approach-to-digital-content-work-ac6dd2cc5ce