Pitching a Pitching System: Wrangling Your Blog’s Editorial Process

Demonstration

Thursday, April 02, 2020: 7:00pm - 8:00pm -

Amelia Grabowski, National Museum of American History, Smithsonian Institution, USA

Do you wish you could exert more control over your editorial calendar and to course-correct problematic blog posts early on?
So did we. That’s why in 2019 the National Museum of American History introduced a Pitching System. This presentation will explore how we implemented the system, the problems it solved, the problems it didn’t, and the lessons learned.

Bibliography:
We conducted benchmarking with peer institutions and were particularly influenced by the Wellcome Collection: https://stacks.wellcomecollection.org/a-practical-guide-for-making-a-journalistic-approach-to-digital-content-work-ac6dd2cc5ce