Muse Knowledge Sharing: An Open Dialogue with the Museum Visitation and Analytics Working Group

Professional Forum

Friday, April 03, 2020: 2:00pm - 2:50pm -

Shanita Brackett, Smithsonian Institution National Museum of African American History and Culture, USA, Angie Judge, Dexibit, New Zealand

During this 1-hour panel session, members of the Museum Visitation and Analytics Working Group (MVAWG) will share the mission, purpose and benefits of the Washington-DC based collective of museum professionals. The panel session also will focus on case-studies of successful collaborations between museum professionals.

Chartered in December 2017, MVAWG is comprised of museum leaders from business and technology connected by their museum experiences, approaches and standards in leveraging big data analytics. Towards improved visitation, experience and efficiency, big data analytics is an important innovation for museum excellence, drawing a holistic view of visitor experience and museum performance to inform strategic planning and operations management.

Since its initial meeting in November 2017, MVAWG members have met quarterly to discuss a variety of topics in order to fulfill its mission to provide cross enterprise structures and standards for visitation data analytics which sustainably support museums missions, strategies and operations through building capability and understanding.

Not only does MVAWG focus on knowledge-sharing, but strives to meet four important goals: 1) Transition from guestimates to calculated actuals, 2) Develop protocols and tools for gathering, analyzing and acting upon data insight, 3) Publish best practices in managing museum visitation with data and analytics and 4) Support a better quality visit for museum visitors.