Digital journey mapping at The National Gallery: Understanding the role of digital touchpoints in a real world or online only visitor journey. How do different types of visitors use digital? And what does a digital journey map look like?

Paper

Katie Moffat, The Audience Agency, UK, Casey Scott-Songin, The National Gallery, London, UK

Published paper: Digital journey mapping at The National Gallery: Understanding the role of digital touchpoints in a real world or online only visitor journey.

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