Creating Powerful Digital Campaigns That Engage and Inspire – MW20

Wednesday, April 01, 2020: 9:00am - 12:00pm -

Christina Crawley, Forum One, USA, Joey Tackett, Forum One, USA, Sara Tetreault, Forum One, USA

Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable? In this workshop, participants will learn about what it takes to run a strong digital campaign. What are the priorities? What the must-haves versus the nice-to-haves? How do you even get started?

Bibliography:
MuseWeb19 pre-conference workshop (April 2019) - Creating Powerful Digital Campaigns (Christina Crawley, Elisabeth Bradley)
ComNet18 pre-conference workshop (October 2018) - Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)
Forum One 2018 webinar (February 2018 - Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)