Bundle of joy: Optimizing the purchase experience for add-ons and upsells | #MW20-3x

How-to Session

Amelia Northrup-Simpson, Tessitura Network, USA, Amanda Abernathy, John G. Shedd Aquarium, USA, Amie Wong, California Academy of Sciences, USA

Published paper: Bundle of joy: Optimizing the purchase experience for add-ons and upsells

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