Saturday, April 04, 2020: 2:00pm - 3:30pm -
What do sites that have successful audio tours do well and what’s the secret to achieving 60% take-up rate on your audio guides? During this lightning talk, we’ll take a look at a prime example of a site that achieves just that. How do they do it and how does the ROI compare to other approaches for delivering audio content. Attendees of this session will get a quick road map to some key elements for successfully deploying audio tours.