Audio tour impact! Removing the barriers and raising the bar on take-up rates and ROI. Lessons learned and practical solutions.

Lightning Talk

Saturday, April 04, 2020: 2:00pm - 3:30pm -

Jeff Danziger, Guide ID, USA, Jessica Rosenthal, Museum of Fine Arts, Houston, USA

What do sites that have successful audio tours do well and what’s the secret to achieving 60% take-up rate on your audio guides? During this lightning talk, we’ll take a look at a prime example of a site that achieves just that. How do they do it and how does the ROI compare to other approaches for delivering audio content. Attendees of this session will get a quick road map to some key elements for successfully deploying audio tours.

Bibliography:
https://mw2015.museumsandtheweb.com/paper/a-new-look-at-an-old-friend-re-evaluating-the-mets-audio-guide-service/